In a special announcement and in support of their continued quality and customer service to the Western New York Hispanic Community, TRY-IT DISTRIBUTING & the Hispanic Heritage Council of Western New York Inc. would like to finally welcome the #1 Beer from Puerto Rico (Medella Light) to Buffalo. Medalla Beer will be available at your local stores early in 2021, so please stay tuned. WEPA !

Feliz Navidad and Prospero Año Nuevo

Medalla Light is Born. In 1980, the company added a new option to its beer lineup, Medalla Light, the first ever light beer produced in Puerto Rico. In fact, its name was inspired by the Pan-American Games that where held in the island during that time.

Try-It Distributing is an American success story. It begins with a young man's enterprising idea and his willingness to work long hours to create his own opportunities. The late Stephen L. Vukelic started bottling soft drinks in his native Lackawanna, New York in 1928, at age 27, to meet the demand of thirsty Western New Yorkers during prohibition.